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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 20/04/2021 13:12:14 • 501 Views
PENGARUH CITRA MEREK DAN KUALITAS PRODUK
TERHADAP KEPUTUSAN PEMBELIAN TV LG DI PT INTAV PRIMA
SOLUSINDOCreated by :
RENITA PUJIASTUTI ( 20160501037 )
| Subject: | CITRA MEREK
KUALITAS PRODUK
KEPUTUSAN PEMBELIAN | | Alt. Subject : | BRAND IMAGE
PRODUCT QUALITY
PURCHASE DECISION | | Keyword: | Citra Merek
Kualitas Produk
Keputusan Pembelian
PT Intav Prima Solusindo |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan kualitas produk terhadap keputusan pembelian TV LG di PT Intav Prima Solusindo. Dalam penelitian ini peneliti menggunakan teori behavioristik dan menggunakan metode penelitian kuantitatif dengan menggunakan metode survey dengan cara membagikan kuesioner kepada responden. Terdapat dua variable bebas yaitu citra merek (X1) dan kualitas produk (X2), satu variable terikat yaitu keputusan pembelian (Y). Hasil penelitian menunjukan nilai dari indikator sebesar Citra Merek diperoleh rata-rata angka penafsiran sebesar 3,531. Adapun indikator kualitas produk diperoleh rata-rata angka penafsiran sebesar 3,472, angka ini termasuk kedalam kategori sangat baik. Hal ini ditunjukan semakin baik citra merek dan kualitas produk maka semakin tinggi keputusan pembelian TV LG di PT Intav Prima Solusindo
| Contributor | : |
- Ikbal Rachmat, MT.
| | Date Create | : | 20/04/2021 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160501037 | | Collection ID | : | 20160501037 |
Source :
Undergraduate Theses of Communication
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@Perpustakaan Universitas Esa Unggul 2021
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merek-dan-kualitas-produkterhadap-keputusan-pembelian-tv-lg-di-pt-intav-primasolusindo-19783.html
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- UEU-Undergraduate-19783-Daftar Pustaka.Image.Marked.pdf - 150 KB
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4. UEU-Undergraduate-19783-BAB5.Image.Marked.pdf - 123 KB
5. UEU-Undergraduate-19783-BAB6.Image.Marked.pdf - 129 KB
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